The Rendeavour Standard

We are Building People-Oriented Cities

Rendeavour’s cities are built on very large, contiguous greenfield sites enabling efficient planning and infrastructure rollout and avoiding retrofitting. They are master planned by some of the world’s leading urban designers with considerable local design and market input and a strong focus on mixed-income and mixed-use. Our cities are designed to be efficient, people-centric and highly liveable.

Our infrastructure and utilities are designed and built to international standard and for city-scale operations from day one. Our cities are also established as perpetual private municipalities with considerable attention to governance arrangements that foster certainty, health and safety and attractive environmental amenities.

We work with our host governments to establish Special Economic Zones and Free Trade Zones that confer valuable tax, planning and ease-of-doing-business advantages. Strict adherence to this approach results in our cities being widely recognised the best place to live work and play in Africa.

Above all else, we deliver on our promises to our clients and partners. If there is a secret ingredient to building cities, it is trust; trust built on relentlessly exceeding expectations and meeting commitments big and small. This is the heart of the Rendeavour Standard.

The 10 Building Blocks of a Rendeavour City

Rendeavour’s 10 building blocks of successful urban development establish strong foundations so individuals and businesses can be confident of their decision to join our vibrant, sustainable cities that accelerate business growth, empower local communities and drive socio-economic development across Africa.

The 10 Building Blocks of a Rendeavour City

Rendeavour’s 10 building blocks of successful urban development establish strong foundations so individuals and businesses can be confident of their decision to join our vibrant, sustainable cities that accelerate business growth, empower local communities and drive socio-economic development across Africa.

The 10 Building Blocks of a Rendeavour City

Rendeavour’s 10 building blocks of successful urban development establish strong foundations so individuals and businesses can be confident of their decision to join our vibrant, sustainable cities that accelerate business growth, empower local communities and drive socio-economic development across Africa.

The 10 Building Blocks of a Rendeavour City

Rendeavour’s 10 building blocks of successful urban development establish strong foundations so individuals and businesses can be confident of their decision to join our vibrant, sustainable cities that accelerate business growth, empower local communities and drive socio-economic development across Africa.

The 10 Building Blocks of a Rendeavour City

Rendeavour’s 10 building blocks of successful urban development establish strong foundations so individuals and businesses can be confident of their decision to join our vibrant, sustainable cities that accelerate business growth, empower local communities and drive socio-economic development across Africa.

The 10 Building Blocks of a Rendeavour City

Rendeavour’s 10 building blocks of successful urban development establish strong foundations so individuals and businesses can be confident of their decision to join our vibrant, sustainable cities that accelerate business growth, empower local communities and drive socio-economic development across Africa.

The 10 Building Blocks of a Rendeavour City

Rendeavour’s 10 building blocks of successful urban development establish strong foundations so individuals and businesses can be confident of their decision to join our vibrant, sustainable cities that accelerate business growth, empower local communities and drive socio-economic development across Africa.

The 10 Building Blocks of a Rendeavour City

Rendeavour’s 10 building blocks of successful urban development establish strong foundations so individuals and businesses can be confident of their decision to join our vibrant, sustainable cities that accelerate business growth, empower local communities and drive socio-economic development across Africa.

The 10 Building Blocks of a Rendeavour City

Rendeavour’s 10 building blocks of successful urban development establish strong foundations so individuals and businesses can be confident of their decision to join our vibrant, sustainable cities that accelerate business growth, empower local communities and drive socio-economic development across Africa.

The 10 Building Blocks of a Rendeavour City

Rendeavour’s 10 building blocks of successful urban development establish strong foundations so individuals and businesses can be confident of their decision to join our vibrant, sustainable cities that accelerate business growth, empower local communities and drive socio-economic development across Africa.

  • Capital Structure
    Building an entire city is a 50-year commitment. Rendeavour’s wealthy family investors embrace this opportunity. Rendeavour has no debt or private equity. Our capital structure has proven to highly resilient to major political and economic shocks, enabling us to continue developing during the most challenging conditions.
  • Best-of-Class Leadership Team
    City building is complex and multi-disciplinary and requires highly integrated planning and execution. Rendeavour deploys extremely committed, world-class professionals across master planning, engineering and design, utilities, city management, stakeholder management, landscaping, sales, legal and financial analysis. We also recruit the most talented graduates across Africa and train them to the exciting levels required by the Rendeavour Standard.
  • Special Economic Zones
    Rendeavour cities are usually Special Economic Zones or Free Trade Zones which provide businesses with tax incentives, streamlined regulations, approvals and accelerated customs clearance. They are predictable, business-friendly environments that attract both local and foreign investment. Our zones stimulate job creation, skills development and investment, boosting employment in the surrounding regions. Rendeavour is pioneering the development of African economic zones, working with governments and policy makers across the continent to optimise national policy. Tatu City, Kenya is a founding member of The Association of Special Economic Zones and the regional office of World Free Zones Organisation.
  • In-House Master Planning and Design
    Rendeavour has a team of top-tier in-house urban designers and planners responsible for creating detailed, reliable and people-focused masterplans. Our masterplans prioritise urban zoning, predictability, safety, sustainability and environmental integrity. They integrate international urban planning standards with a deep understanding of local cultural context and effective 24/7 urban management to ensure Rendeavour cities are the most productive, liveable and walkable in Africa.
  • World-Class Infrastructure
    Rendeavour designs and builds world-class infrastructure and utilities to full city scale. Our upfront investment in roads, power generation and distribution, fibre optics, water storm drains, and environmental amenities removes the biggest concern of most investors in Africa. Our cities are future proofed to accommodate growth and withstand major shocks like extreme weather events. The endless companies to focus on Africa’s opportunities rather than extraneous external challenges.
  • Governance and Controls
    Africa cities suffer from poor governance, lack of development controls and tenacious property rights. All Rendeavour cities provide impeccable titles and transparent rules and controls all designed to promote investment and positive lifestyles. Our rules are optimised overtime in response to feedback from our residents and investors. Our in-house security team, staffed primarily from our local communities, ensure our cities are extremely safe places to live, work and play.
  • Mixed-Use / Mixed-Income
    Successful and sustainable cities are inclusive, mixed-income and mixed-use. All Rendeavour cities include light industrial parks, offices, retail spaces, houses, schools and amenities accessible for a full range of incomes and professions. Similarly, the tens of thousands of jobs we create cover the full range of professions. Rendeavour cities embrace people from diverse backgrounds creating a dynamic business and lifestyle ecosystem.
  • Environmental & Social Impact
    Rendeavour’s projects are imbedded in our local communities; we respect their history and identity and work them to create a win-win solution. We focus strongly on job creation, education, skills development and health initiatives. Rendeavour cities emphasis green spaces, including re-wilding, walkability and environmental sustainability. We tailor our developments to meet the needs and aspirations of the people who live, work and play in our cities.
  • Global Crossroads
    Our cities welcome residents, investors and professionals from around the world and have strong global outreach and connectivity. Rendeavour cities are dynamic business ecosystems including industrial companies, educational and health groups, contact centres, tech companies, start-ups, real estate developers and financial institutions from all regions of the world.
  • Live-Work-Play Lifestyle
    We are creating beautifully planned and managed urban environments that encourage outdoor living. Rendeavour cities are places where people and their families benefit from world-class education, recreational amenities and community activities. They are natural environments where people can raise families, enjoy sports and recreation such as marathons and cycling races, meet in cafes, bars and restaurants in an environment that provides a sense of freedom and security. Rendeavour cities are designed to be the most liveable and walkable places in Africa.