Why Africa

An Unstoppable Force

With a median age of 18.8 years, Africa is the world’s youngest continent. This young and talented labour force is rapidly becoming a major driver of growth in the face of the world’s aging population.

Africa is expected to make up 25% of the global labour force by 2050 and over 40% by 2100. Today, 11% of the 20 fastest growing economies in the world are African. Africa will be the fastest-growing region on Earth, outpacing Asia.

Rendeavour harnesses this potential by developing new cities with world-class design, modern infrastructure, and effective planning, tailored to local needs. Our projects attract global investment and enable the transfer of skills and technology to support long-term, sustainable growth.

Africa Fast Facts:

BPO Growth

Africa is expected to create 1.5 million BPO jobs by 2030

Global Future

Africa will make up 40% of the world’s population by 2100

Urban Shift

By 2050, half of Africa’s 2.2 billion people will live in new or expanding cities

Young Continent

Over 60% of Africa’s population is under the age of 25

Population Scale

Africa’s population is twice the size of Europe’s

Growth Leader

Africa is outpacing Asia in GDP growth

Mobile Finance

Africa accounts for 70% of the world’s mobile money market

An Unstoppable Force

Demographics

The great majority of the world is facing collapsing birth rates and a rapidly falling labour force. Africa is the only region capable of addressing the global labour shortage. Africa is expected to supply 25% of the global labour force by 2050 and over 40% by 2070. As in other high-growth emerging markets, Africa’s rapidly falling fertility rates and improving replacement ratios will lead to much higher domestic savings and lower funding costs. This will underpin critical investment in infrastructure and education and health amenities.

Governance

Institutions and corruption improve as countries move towards middle-income status. As in Asia, governance will steadily improve in Africa’s fastest growing economies, leading to further growth, improved stability and greater capital inflows. Over time, the perception and attractiveness of Africa will improve dramatically.

Globalisation of Services

Globalisation of services continue to grow. Africa’s global business process outsourcing sector (BPO) is expanding rapidly with its workforce expected to double by 2030, creating 1.5 million new jobs. The combination of immigration restrictions in high-income countries, AI and cutting-edge training tools will result in millions of additional service jobs moving to Africa.

Resources and Green Energy

Improving governance and human capital together with greater capital inflows will enable African countries to unlock their natural resource endowment. These resources are of global scale and strategic importance. Better deployment of Africa’s natural resources and green energy will accelerate infrastructure investment and turbo-charge growth.

Trade Integration

Africa has the best trade integration of any region in the world. The growth and jobs demanded by Africa’s young electorate will drive much greater trade within Africa creating greater scale for African businesses and much-needed savings for consumers. Africa will also participate in and benefit from the trade and economic with the Global South.