Hicham Amimi

Hicham leads Rendeavour’s digital growth strategy, integrating marketing technology, data, and performance marketing to drive investor engagement and commercial results across the company’s portfolio, including Tatu City in Kenya and developments in Nigeria, Ghana, Zambia, and the Democratic Republic of the Congo.

With over 12 years of experience, Hicham specializes in building high-performing lead generation and revenue conversion frameworks that connect digital discovery with real-world investment decisions. His expertise spans marketing automation, CRM intelligence, and performance marketing, helping link international investors with large-scale urban development opportunities.

Before joining Rendeavour, Hicham worked with leading real estate developers in Dubai, promoting prime and super-prime properties to global investors through data-driven digital marketing strategies that expanded international reach and delivered measurable growth.