Marketing Associate, Nigeria

14 January

Position: Marketing Associate

Job description

  •  Support in the execution of the annual marketing plan.
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising
  • Storytelling to capture the Alaro City opportunity as well as development progress.
  • Provide analysis of existing PR environment and brand perception with target audiences, identify key
    risks to the brand from the PR and marketing perspective.
  • Develop a social media plan each week and ensure at least 5 posts per day on each social media
    channel – 5 on Twitter, 5 on Facebook and 5 on Instagram.
  • Measure the effectiveness of implemented advertising, marketing and communications strategies to
    improve customer awareness of the Nigerian projects.
  • Update LinkedIn with news, events, and images.
  • Update the YouTube account with project videos.
  • Update website with news, events, and images and other relevant content.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI
    and KPIs).
  • Plan, execute, and measure experiments and conversion tests.
  • Identify digital trends and insights, and optimize spend and performance based on the insights.
  • Contribute to the production and distribution of the monthly newsletters.
  • Update database of marketing/stakeholder contacts on Mailchimp every month.
  • Generate online marketing leads to support the overall marketing target.
  • Devise strategies to drive online traffic to the company website.
  • Utilize a range of techniques including paid search, SEO and PPC to support the marketing strategy.
  • Improve the usability, design, content and conversion of the company website.
  • Assist in the procurement of suppliers for marketing activities.
  • Evaluate customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • All other duties and responsibilities as assigned by the Sales & Marketing Manager.
  • Work collaboratively with the sales team and use customer centric insight to influence the marketing
    strategy and encourage advantageous outcomes for Alaro City
  • Provide marketing activity impact assessments that will feed into the weekly marketing reporting.
  • Write articles, press releases, etc. for print and online media.


Hard skills and experience:

  • Bachelor’s degree in marketing related discipline from a reputable university or tertiary
  • 3 – 5 years’ experience in digital marketing preferably in Real Estate.
  • Very strong digital marketing, research and analytical skills.
  • Excellent written and oral communication skills.

Soft skills:

  •  Mature, pragmatic and flexible approach, strong commercial judgment.
  • Team player but comfortable working autonomously.
  • Exceptional written and verbal communication skills.
  • Good negotiation skills.
  • Good attention to detail.
  • Rigorous and organised approach.
  • Hands-on, ready to roll up the sleeves

Personal characteristics:

  • High energy.
  • Result-oriented.
  • Strong work ethic.
  • Ability to work effectively under pressure

How to apply

Interested candidates should send an up-to-date CV to quoting
‘Marketing Associate’ as the subject.